In the last 10 years, technology has advanced
massively. This has had a great effect on allowing people to be able to make
short films in the comfort of their own home. Technology is also a lot cheaper
due to the vast variety of it around the world. 10 years ago, filming cameras
that had a high quality were basically non-existent if you didn’t have a lot of
money. Nowadays there has been a feature filmed on a iPhone! Editing software
is also available for home uses on laptop, computer and even phones. Some
editing software is even free!
Technological changes over the last 20 years could have level the playfield more as digital cameras and cinemas are now replacing traditional 35mm film and audiences are choosing to go straight to the web for their products (Gauntlett, 2008) on sites like Netflix which show less bias towards films produced outside of Hollywood however, as my case studies show big production budgets are still needed to get the film quality high enough to entertain audiences (Blumer and Katz, 1973) and to secure the big name stars audiences want to see. This, combined with the strangle hold Hollywood companies have on the distribution market and the strangle hold USA companies have on multiplex cinema, means we are still not at a stage where apart from in the case of the odd exceptional film Britain can really compete on a level playfield with Hollywood as massive budgets still tend to lead to better films that make more money. However, compared to the 1980s and 1990s the contemporary British film industry is making more money and, in the case of films like Skyfall is making films that can gross more than many Hollywood films which shows that the British film industry can compete with Hollywood it just needs the money to do so more often.
Technological changes over the last 20 years could have level the playfield more as digital cameras and cinemas are now replacing traditional 35mm film and audiences are choosing to go straight to the web for their products (Gauntlett, 2008) on sites like Netflix which show less bias towards films produced outside of Hollywood however, as my case studies show big production budgets are still needed to get the film quality high enough to entertain audiences (Blumer and Katz, 1973) and to secure the big name stars audiences want to see. This, combined with the strangle hold Hollywood companies have on the distribution market and the strangle hold USA companies have on multiplex cinema, means we are still not at a stage where apart from in the case of the odd exceptional film Britain can really compete on a level playfield with Hollywood as massive budgets still tend to lead to better films that make more money. However, compared to the 1980s and 1990s the contemporary British film industry is making more money and, in the case of films like Skyfall is making films that can gross more than many Hollywood films which shows that the British film industry can compete with Hollywood it just needs the money to do so more often.
This is far too brief Sam. You need to explain how the advances have effected production, distribution and exhibition
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