Ancillary - Analysis film posters

There are two main images of this poster. Both shots are of a medium close up of two characters. There are two Hollywood A-Listers which are recognisable to almost everyone. Brad Pitt here is a middle aged man. He has a moustache and goatee however the lighting of the photo doesn't allow you to see the hair style of him. He also represents the target audience being in the middle age and male. He represents an older target audience and an African American. In most films he's in, he plays a likeable character who is knowledgeable. For example; Batman- The Dark Knight, Bruce Almighty etc... What the characters are wearing is not fully visible which creates a sense of mystery. The whole poster is mysterious as the facial expressions of the characters differ from Morgans Freeman's scared look to Brad Pitt's confident look. He doesn't look worried about anything. A convention of a crime/drama is mystery. More mysteries on this poster is the colours used. They are the colours of fire with yellow orange and red being used a lot. They also connoting with danger. As stated on the bottom of the poster, the seven deadly sins are listed. The red lines which could be someone crossing them out as if they have been done, is also a mystery. Why have they been crossed out?
 The fire like colours connote with the genre of horror or crime. As the reds and oranges are like the blood of victims. This attracts the target audience because it clearly shows theres action and danger in the film.
The poster has a simple layout of which there are two main images with their name on the heads. There is a list of the 'seven deadly sins' with have all been crossed out with a blood red line.
The title of the film is 'seven'. It clearly connotes the seven deadly sins as it states it below the title name. It also list them down the middle of the poster making it obvious that this is a key part of the film. The typography looks hand written almost as if its been scratched at. Connoting with the thriller the film is.

'Seven deadly sins. Seven ways to die' is the slogan. This makes the title clear on what it means. It also tells you what the film could be about. Death links with the genre thriller meaning it attracts the target audience.

To conclude, I feel this poster is successful in terms of it marketing to the right audience.

This poster is for the short film Logan a crime drama with a male social grade to B-E audience.  

The colour follows crime drama conventions using blue, white, black and red. The colour pallet is very dark, except from the one strip on light illuminating the subject. These colours connote crime themes like good v evil fitting Barthes binary opposition theory, police v criminal and a dark foreboding violent plot line. The shadows in the bottom third of the poster are also intriguing because you cannot work out what they are and your eyes play tricks, one minute they look like bard wire, then hands, then brambles next they could be demons all of which works with the crime drama. The colour pallet represents youths as it fits Hall’s 1904 theory that youths are depressed. 

The main image is intriguing and mysterious as it is a high angle medium shot of a male character tied in a chair not wearing many clothes and not showing his face. The mise-en-scene, lighting, pose of the actor and props, connotes he could be a victim caught or the antagonist after he has been caught. This leaves the audience with lots of questions and this fits the crime drama genre which in turn attracts the target audience. He fits Gauntlett’s 2002 theory because of his costume, gender and muscles make him look strong but breaks it as it has been tied up making him less of an alpha male. 

The title is in almost a horror font as it is in a times font that looks old, this makes the narrative look frightening. The word Logan means rocking stone and is also a Gaelic name that could link to old connotations as Galic names had started to die out.  

The web address is shown at the bottom in a blood coloured font connoting the possibility of violence and death fitting the genre to attract the audience.