I picked these two double page spreads to analyse because I knew for my audience research that my target wanted busy creative layouts that used looks of images from the film and both these double page spreads did this really well making them good case studies.
The Spider-Man double page spread from Empire uses a dark colour pallet that makes the superhero genre look more violent and relevant to a modern male audience than bright red and blue of the original comic. These colours still connote USA hero stereotypes to represent the audience because they link to the USA flag following Higson’s theory. The darker colours connote that this film will have sci-fi elements because of the blue city lighting and violent elements because of the dark black filter effect.
The main image is a high angle, almost a birds eye, medium shot of spider-man in costume a the tip of a modern sky scraper, it is an iconic action shot associated with the character that represents the target audience because he looks heroic and like he is embracing danger ready for action. This fits two theories, Gauntlett’s 2002 masculine identity theory because he is an alpha male controlling the action and Hall’s 1904 theory because the character is rebellious and looking for excitement breaking rules in a dangerous position. The minor images represent older people and women in the target audience while giving an insight, into the film as it shows more of the potential plot lines, family and love, which involves more of the audience.
The actual article is written in an informative but chatty tone making it fit Blumer and Katz 1973 theory because it entertains the audience but also gives them information about, narrative, casting and directing on this film. The font type is modern and this works for the modern male audience
The Avatar Empire double page spread is not as dark, it visually appeal because of the white space that makes the blue aliens look friendly while also showing the sci-fi genre. This works because the target audience of this double page is wider, families and people of all ages who want a hybrid genre that has something for everyone. The bright red text boxes look eye catching but also connote there could be some violence to the film to represent males. The yellow shows this too but also that it will be entertaining.
The film title is in a friendly ‘bubble style font’ this again represents a family audience showing the film will not be too scary and suitable for all. The word means manifestation or released soul, this is an intriguing title because the images do not make it obvious how this fits the narrative making the audience want to see it.
The main image is a low angle close up of a male and female alien. The mise-en-scene shows the sci-fi genre because of the blue colour of alien’s skin, eyes and ears but they also look quite human making them more relatable and suitable for a family audience. The male looks stereotypically strong fitting Guantlett’s 2002 theory of males controlling the action representing males in the audience who want to identify with a stereotypical hero. The couple connote romance which represents women in the target audience as the female character could be considered an object of desire for males following Mulvey’s 1975 theory. Like on the Spider-Man double the minor images represent older people and women in the target audience while giving an insight into the film as it shows more of the potential plot lines which in this case look like science and sci-fi action because of the shot choices.
The actual article, like the Spider-Man one, is written in an informative but chatty tone making it fit Blumer and Katz 1973 theory because it entertains the audience but also gives them information about, narrative, casting and directing on this film. The font type is modern and this works for the modern male audience. A similar article style is not surprising as it fits the house style of Empire.
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